Exactly 7 months ago, we launched our patient communication software for primary care in Estonia and after rapidly onboarding over 10% of the Estonian market, we have since expanded to both Ireland and Romania. We have been in constant contact with our clients, and although I am extremely delighted to witness how we have been able to create a platform that helps nurses and doctors to reduce their workload and stress levels, be better organized and on top of patient communication, I fully understand that technology is not the only solution to the overburden problem we face not only in primary care but in the healthcare system as a whole. But what is the solution? One big part of the solution is that we need to become better patients!
A little context
In the last two years, patient referrals to family doctors have increased by 170 percent, while the WHO estimates that by 2035, the world will lack about 13 million doctors. A healthcare crisis of this scale will not be solved by more doctors or by creating more technological solutions, and sorry no, even AI won’t fix this. A problem of this level of complexity needs a more complex approach, and part of that approach is that we need to do our part as patients.

